Is it time to review your recommended ask values? | Dreamscape Solutions

Is it time to review your recommended ask values?

The answer, in short, is a resounding yes.


Traditionally, recommended ask values have served as guiding benchmarks, helping streamline the donation process and maximise contributions. However, NFPs need more than relying on dated predefined ask amounts in today's dynamic fundraising environment. Here's why:

Personalisation is Paramount:

One size does not fit all when it comes to donor engagement in the modern world, where donors expect personalisation and tailored giving experiences. By revisiting recommended ask values, charities can better align with donors' unique circumstances, fostering deeper connections and increasing giving.

Harnessing the Power of Data:

Data has become a cornerstone of effective fundraising strategies. By leveraging insights from past giving behaviour, wealth indicators, and personalised Fundraising Fitness Test analysis, NFPs can refine their ask values to reflect donors' propensity and capacity to give. This data-driven approach is not just a trend, but a key to improving return on investment, ensuring fundraising efforts are maximally impactful, and handling metrics such as mass-volume, low-value gift processes efficiently. This can instil confidence in fundraisers, knowing that solid data backs their strategies.

Adapting to Changing Dynamics:

The fundraising landscape is constantly changing, influenced by economic shifts, societal trends, and global events. As such, recommended ask values must remain agile, responsive, and attuned to emerging realities. Fundraisers can stay ahead of the curve by regularly reassessing and adjusting these values, effectively navigating changing dynamics and optimising fundraising outcomes. This emphasis on adaptability can make charity administrators feel more prepared and in control, even in the face of uncertainty.

So, how can charities begin reevaluating their recommended ask values?

Start by leveraging data analytics and donor segmentation to gain a comprehensive understanding of your supporter base. Use the Fundraising Fitness Test, a tool that assesses the health and effectiveness of your fundraising strategies, to identify patterns, KPI improvements, and giving trends to inform more nuanced ask strategies.

Engage in thoughtful conversations with donors to solicit feedback and insights, ensuring that your strategies resonate authentically with their giving aspirations.

Additionally, adopt a flexible framework such as hapi or hapiLite, which are digital fundraising platforms that allow for varying recommended ask values per digital campaign, appeal or dedication, with the freedom to make iterative adjustments based on real-time feedback and performance metrics.

Embrace experimentation and innovation, leveraging technology and automation to streamline processes and enhance efficiency.

In conclusion, it cannot be overstated how important it is to regularly reassess your recommended ask values. By prioritising personalisation, harnessing the power of data, and adapting to changing dynamics, charities can elevate their fundraising efforts and drive greater impact.

Let's embark on your transformative journey together. We will guide you through evaluating your fundraising efforts, adopting data-driven strategies, and equipping you with the right tools to achieve your goals.

Explore our fundraising suites, including hapihapiLite, and the Fundraising Fitness Test or get in touch to see what Dreamscape can do for your charity.

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