With Less Than 2 Weeks Left of Q2, Is Your Fundraising on Track?

The end of a quarter is more than just a date on the calendar - it’s a natural checkpoint for fundraising teams. With just two weeks left of Q2, now is the time to pause, reflect, and ask some essential questions:

• How does this quarter compare to the same period in 2024?
• Are average gift values and donation frequency where you want them to be?
• How many of your 2024 donors have you retained so far in 2025?
• What tweaks could you make now to hit your annual targets?

These aren’t “nice-to-have” reflections. They are essential if your charity wants to keep income performance on track and retain supporter trust in an increasingly competitive fundraising landscape.

Because here’s the reality: starting Q3 with a clear plan and accurate forecasting can be the difference between simply meeting targets or exceeding them.

Why Q2 is the perfect time to check your fundraising health

Midway through the year, most charities have already launched key campaigns, but there’s still plenty of time left to influence annual results. This makes the end of Q2 the sweet spot to stop and take stock:

• Review performance so far: Are your campaigns delivering the returns you expected?
• Check supporter engagement: Are donors giving more frequently, or are lapses starting to creep in?
• Test assumptions: Are your 2025 forecasts still accurate, or do adjustments need to be made?

Without these insights, you’re essentially flying blind into the second half of the year.

The role of the Fundraising Fitness Test (FFT)

That’s where the Fundraising Fitness Test (FFT) comes in. The FFT analyses your historic donor data and provides clear, actionable insights into the health of your fundraising. Think of it as a health check for your income streams and supporter relationships.

With the FFT, you can:

✅ Spot opportunities for income growth within your existing supporter base

✅ Understand lifetime value across different donor segments

✅ Pinpoint where small changes could unlock significant gains

✅ Build realistic, evidence-based forecasts for the year ahead

It’s not about chasing more data. It’s about asking the right questions of the data you already have.

What charities are saying about FFT

The real power of FFT comes to life in the words of the charities using it:

“After conducting an FFT analysis, we have discovered promising opportunities for income growth within our existing database.” – Look Good Feel Better UK

“Invaluable analysis that has helped us to focus on areas where our efforts can have the biggest impact on revenue.” – St Peter & St James Charitable Trust

“The FFT has helped clarify what needs to be achieved and the financial gains that can be realised. Highly recommended.” – Rays of Sunshine

This kind of clarity enables fundraising teams to transition from being reactive to being proactive, making strategic decisions with confidence.

The opportunity in Q3

Q3 often sets the tone for the most critical fundraising period of the year: the festive season. If your charity heads into year-end with a clear picture of what’s working and what’s not, you’ll be far better positioned to:

• Retain more of your 2024 donors into 2025
• Boost average gift values through targeted stewardship
• Launch more accurate and compelling fundraising appeals
• Allocate staff time and resources where they’ll make the most significant impact

By contrast, if you roll into Q3 without reviewing performance, you risk missing opportunities for growth, and small issues (like falling retention) can snowball into bigger revenue challenges by the end of the year.

A proactive step, not an afterthought

One of the biggest mistakes we see in the sector is waiting until year-end to review performance. By that point, there’s little time to course-correct.

The charities that consistently achieve strong results are those that build in regular reflection points throughout the year - and then act on the insights they uncover.

That’s why FFT is so powerful. It’s not just a report - it’s a tool to drive real change.

Ready to test your fundraising fitness?

As you prepare to close out Q2 and step into Q3, now is the perfect time to check your fundraising health.

The Fundraising Fitness Test can help you:

• See clearly where you stand today
• Identify where growth is possible
• Plan ahead with confidence

Discover the FFT and how it can give your charity the clarity it needs to finish 2025 stronger than it started.